On May 19, as the 8th XCMG International Customer Festival approached, XCMG Cranes held the launch ceremony for the new M-series crawler cranes, witnessed by over a hundred customer representatives, industry experts, and partners from Southeast Asia.
This launch is not just a product upgrade; it also marks a deep reconstruction by XCMG Cranes of customer value and construction scenarios, centered around ‘Mate.’
Highlight Moments, Starting a New Chapter
Around 2 PM in the afternoon, the M-series crawler cranes were officially launched. Experts then explained the ‘trinity’ value matrix on-site — performance, efficiency, and safety — showing comprehensive improvements.
The letter ‘M’ stands for ‘Mate’—a trustworthy partner. The M series is not just a powerful machine, but a reliable buddy who fights alongside you and earns trust at every construction site.
Performance Leap—Power Mate (Conqueror)—The M series uses multiple advanced technologies, showing excellent adaptability and stability in complex conditions. The lifting performance of the telescopic arm products has improved by more than 10%, truly becoming the ultimate powerhouse for tackling tough challenges.
High-efficiency operations — Value Mate (Actuary) — Through efficiency-improving and energy-saving technologies, the M series can reduce fuel consumption by up to 6% and increase operational efficiency by 30% to 50%, turning equipment into a profit-generating asset and a smart wealth management partner.
Global Security — Secure Mate (Defender) — The M Series has passed 228 rigorous international certification tests, building the strongest operational defense from design to application, always protecting operators and construction sites.
Promising in Practice, Reputation Beginning to Shine
At the launch event, several customers were invited to share their expectations for the M Series.
The project manager from a major South Korean construction lifting company expressed hopes for its safety performance: “We believe the M Series can become a reliable Secure Mate, helping our team take on bigger challenges and larger projects.”
A municipal engineering contractor in Hong Kong added, ‘We are full of confidence in the follow-up data feedback from our XCMG M-series.’
Empowering Partners, Creating Shared Value
With the M-series crawler cranes officially going global, we will continue to deepen localized support in key markets, offering customized construction solutions, remote technical guidance, and full-lifecycle service assurance to ensure that every user can fully unlock the potential of the ‘triple-value’ matrix.
Let the M-series become your true mate—starting today, every lift you make comes with a stronger, smarter, and safer partner right by your side.
At present, over a dozen models of the M series have been launched both domestically and internationally, ranging from 30 tons to 1,300 tons, covering a wide range of applications including basic construction, municipal works, plant construction, bridge building, nuclear and petrochemical projects, and wind power construction. We believe the M series will become your true Mate.
