Recently, the Excellent Works Exhibition of the 12th “Purple Gold Award” Cultural and Creative Design Competition and the 2nd “Purple Gold Award” Creative Design Week kicked off at Jiangsu Grand Theatre. XCMG Peacock Series Counterbalanced Forklift has won the Excellence Award in the Industrial Design category.

Co‑hosted by 18 organizations including the Publicity Department of Jiangsu Provincial Party Committee, this competition is a highly influential and authoritative design event nationwide. It features five special competitions and has collected more than 20,000 entries. XCMG’s forklift design stood out from numerous submissions, demonstrating the intelligent manufacturing caliber of China’s high‑end construction machinery with its solid design strength.

Product Design Innovations:
Adopting bionic design, XCMG Peacock Series 2‑10‑ton high‑voltage lithium‑ion counterbalanced forklift integrates peacock‑inspired aesthetics with forklift mechanical structure, achieving a perfect balance between natural beauty and industrial performance. Its ergonomic cabin and low‑noise electric environment feature a well‑arranged control layout, which greatly reduces driver fatigue and enables efficient operation.
The forklift is equipped with intelligent three‑electric‑system temperature control and adaptive lithium‑battery temperature regulation technologies. The compact power cabin structure enhances the stability and energy efficiency of motors and electric controllers. It addresses the pain points of low‑temperature charging and discharging, extends the service life of the three‑electric system and cuts maintenance costs.

Deeply rooted in the material‑handling sector, XCMG Forklift always takes design as the guide, technology as the core and customer demands as the foundation, and keeps iterating new‑energy and intelligent products.
This award represents full recognition from the professional judging panel for the industrial‑design innovation and green‑technology practices of forklift products. It also marks an important achievement for the business division in exploring aesthetic expression of construction machinery and advancing the intelligent manufacturing upgrade of logistics equipment. Going forward, the division will keep integrating technological breakthroughs with aesthetic innovation, developing more green and intelligent material‑handling equipment with reliable performance and humanistic value, and showcasing the unique charm of Chinese innovation.
